Search Engine Optimizations (SEO) Explained

Search engines, like Google and Bing, are engineered to interpet all your data, page by page, to return the best, relevant, search results possible. *If* your web pages are setup correctly with uniquely relevant content, and data identifiers, which help search engines correctly identify content and content types, i.e., articles, images, menu & links, videos, forms, and so on, you'll get positive and profitable results.

  • Build your company brand faster with relevant search results.
  • Attracting new customers is easier (& more effective) than cold-calling or launching potentially expensive marketing campaigns (though these tactics may also become necessary, depending on your type of business, your sales goals, etc.).
  • What's key is getting your website found through search results.
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Content Development

Content development is researching, producing, and publishing information to meet a strategic goal. That goal will either be to build a connection with an audience or to encourage some kind of marketing or sales outcome. Content development is therefore a vital part of a content marketing strategy.

Content marketing involves the creation and sharing of online material (videos, blogs, social media posts, etc.) which does not explicitly promote a brand, rather it is intended to stimulate interest in your organization's mission, or your products and/or services. Social media can be an integral part of content marketing.

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Internal & External Linking

Link building, simply put, is the process of getting other websites to link back to your website. ... Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.

Internal links, or links that connect internal pages of the same domain, work very similarly for your website. A high amount of internal links pointing to a particular page on your site will provide a signal to Google that the page is important, so long as it's done naturally and not in a spammy way.

Organic Search Engine Optimization

Organic search engine optimization (organic SEO) refers to obtaining relevant search results with unpaid, algorithm-driven, search engine ranking.

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Organic SEO can be achieved by:

  • Optimizing the web page with relevant content (let our professional content writers create and/or fine-tune your content).
  • Adding multiple links within your website pointing to the content.
  • Incorporating metatags and other types of tag attributes.
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Some of the benefits of organic SEO:

  • Generates more interest and thereby more clicks as the organically optimized sites offer relevant content related to the keywords searched.
  • With content relevancy, search engine results will last longer.
  • Builds better trust among your followers, readers or customers.
  • Far more cost-effective when compared to paid listings.