Search Engine Optimizations (SEO) Explained

Internet search engines, like Google, Yahoo and Bing, are designed (engineered) to interpet the content within your website—page by page—to give the person searching, the most relevant results possible. *If* your web pages are setup correctly with uniquely relevant content, then your website will be at the top of that search result: thereby giving you potential, profitable results.

There are additional tips and tricks you can apply to your website, such as creating data identifiers, analysis of keywords & phrases, targeted content development, tagging articles, images, menu & links, videos, forms, and so on.

Search engine optimization requires technical expertise to apply it effectively.

Key Benefits of Search Engine Optimization:

  • Build your company brand faster with relevant search results.
  • Attracting new customers is easier (& more effective) than cold-calling or launching potentially expensive marketing campaigns (though these tactics may also become necessary, depending on your type of business, your sales goals, etc.).
  • What's key is getting your website found through search results.
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Content Development

Content development is researching, producing, and publishing information to meet a strategic goal. That goal will either be to build a connection with an audience or to encourage some kind of marketing or sales outcome. Content development is therefore a vital part of a content marketing strategy.

Content marketing involves the creation and sharing of online material (videos, blogs, social media posts, etc.) which does not explicitly promote a brand, rather it is intended to stimulate interest in your organization's mission, or your products and/or services. Social media can be an integral part of content marketing.

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Internal & External Linking

Link building, simply put, is the process of getting other websites to link back to your website. ... Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.

Internal links, or links that connect internal pages of the same domain, work very similarly for your website. A high amount of internal links pointing to a particular page on your site will provide a signal to Google that the page is important, so long as it's done naturally and not in a spammy way.

Organic Search Engine Optimization

Organic search engine optimization (organic SEO) refers to obtaining relevant search results with unpaid, algorithm-driven, search engine ranking.

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Organic SEO can be achieved by:

  • Optimizing the web page with relevant content (let our professional content writers create and/or fine-tune your content).
  • Adding multiple links within your website pointing to the content.
  • Incorporating metatags and other types of tag attributes.
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Some of the benefits of organic SEO:

  • Generates interest and more clicks because your website offers relevant content related to the keywords searched.
  • With content relevancy, search engine results will stay on top longer.
  • Builds better trust among your followers, readers and customers.
  • Far more cost-effective—when compared to paid listings.