Nothing works better than a good narrative to help your customers relate to what your products or services can do for them.
Website analtyics helps you improve your search engine page ranking results.
Generally we use Google Analytics: a free tool Google offers through their suite of online technologies. Google analytics is code which is inserted into each page; over time can show you what kind of key words people are using to find you, visitor demographics, locations, if your search engine campaign strategy is working (or not working) and a lot more.
Depending on your preference, budget, website infrastructure and framework, and other possible considerations, we can also utilize other analytic tools. Many businesses use multiple analytic tools.