Website content writers specialize in providing relevant content for businesses which are building their online presence. Every business has a target audience, sometimes very specific, and sometimes their audience is more of a general demographic (for example all women or all men is a very generalized demographic). However you define your customer, still requires mindful attention to your content. Content should contain language (key words, phrases, tone, message, and so on) that attracts visitors to your business. Ultimately, though, your products and/or services will keep your customers coming back.
Ecentech takes this one-step further by adding narratives and examples to your product or service.
Some businesses are informational only, such as a non-profit organization, and aren't particularly selling a product or service -- but this isn't really true -- because you are selling a product but rather a service. Either a product or a service, you're selling.... Primarily your content should, first and foremost, work toward educating your readers. This is why there is a growing demand for skilled web content writers on the internet. Think of us as movie script writers: the movie is only as good as its' story. Quality content translates to greater awareness, more revenue, and overall better exposure of who you are and what you do.
Website owners or managers depend on content writers to perform several major tasks, here are three examples we use when developing content:
- Check for keywords, and then either use an existing keyword (or multiple keywords) or generate a new keyword for your writer (or writers) to use in the article (provide them with the limitations for the use of that keyword).
- Develop a narrative of how the product will please, benefit, or otherwise appeal to the reader -- every product or service is narrative hungry. We have very fetching narrative examples to illustrate what this looks like.
- Create content that allows the site visitors to get the information they want quickly and accurately. Focused web content gives readers access to information in the most efficient way possible. You have a bout 5-10 seconds to either grab your reader or lose your reader.
There are other technical aspects to creating search engine friendly content that we can discuss with you later.
Online Writers vs. Print Writers
Writing online is very different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content. Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, so that their target market is engaged and impressed.